Building Online Power for Progressive Organizations and Campaigns

Matt serves as the Online Director for this large nationwide grassroots citizen advocacy project. All the online strategy, technology and content comes from him and other members of the team; building this 600,000 member group is where we developed much of the expertise we offer to other organizations.

Created in-depth analysis of email campaign metrics for a full year of RAN's online campaigns, segmented user list based on interests and behavior, provided analysis and strategy for growth.

Managed transition of the state's largest grassroots group to the Salsa platform, synchronized with third-party donor database, created custom Salsa module to integrate online database with field canvass operation.

Develop complete online strategy for membership recruitment, execute Salsa and custom platform technology projects.

Quick-turnaround web development and troubleshooting with Salsa integration.

Development of custom Salsa email templates and custom member signup pages

Full member database export and conversion, quick-turnaround migration to Salsa platform.

Staff training on Salsa system, email template development, strategy consulting, technical troubleshooting.

Advise on online strategy, develop new website and online identity, integrate with Salsa supporter recruitment tools.

Online campaign strategy, website design and development with document management and Salsa activist tool integration
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